Coffees of Hawaii

Company News

Koa logs arrive for Moloka‘i koa canoe

December 1, 2006

Tuesday, December 5, will mark another historic day for the island of Moloka‘i and the Moloka‘i Canoe Racing Association. Coffees of Hawaii has partnered with the Moloka‘i Canoe Racing Association (MCRA) and together they are bringing Moloka‘i its first koa outrigger canoe. A formal welcoming ceremony is being planned for this occasion and all are welcome, Tuesday, December 5, at 2:30 pm, at Kaunakakai Harbor, Young Brothers Facility.

The logs were generously donated by the Umikoa Ranch on the Big Island of Hawai‘i and John Kekua assisted with the cutting and hauling from the ranch to Hilo Harbor. The logs were shipped courtesy of Young Brothers, Ltd., and will be hauled to their new carving site at Coffees of Hawai‘i in Kualapu‘u by Makoa Trucking and Services. The planning and coordination between the MCRA board members, Coffees of Hawai‘i and the Umikoa Ranch management began in January, 2005.

It’s been the desire of Dan Kuhn, General Manager of Coffees of Hawai‘i to adopt one Moloka‘i community organization that would truly benefit and develop into an educational and traditional Hawaiian project. Coffees of Hawaii agreed to pay for the cutting and hauling on the Big Island and provide a covered warehouse for the logs to dry under at their Kualapu’u, base yard on Moloka’i. Once the logs are dried, a hull design and master canoe carver will be chosen by the Moloka‘i Canoe Racing Association. The owners of Coffees of Hawaii are thrilled and they’ve agreed to build a traditional canoe hale at the plantation for the canoe to be housed in while it is being carved. “Working with the community on such a traditional project is an honor, and it is our intent to provide a venue for young men and women of canoe paddling on Moloka‘i to learn the art of canoe building,” said Dan Kuhn.

The event happening on Tuesday, December 5, is like no other for generations of Moloka'i people, especially the young. The accumulated years of growth of the koa trees, nestled in the forest proximity of Hawai‘i's active volcano, speaks of old Hawai‘i thru the majestic rings of its trunk. It took well over 90 years for these two koa trees to mature to their fullest. As the leaves fell off in its cycle of life, the tree celebrated its journey to Moloka‘i, and will now be caressed by many hands, smoothed, molded and shaped for future Moloka‘i’s Keiki's to paddle across Hawaiian waters, as their ancestors once did. The people of Moloka‘i are eager for the day when the canoe meets the water, boldly and proudly connecting to the past.

A community project such as this is truly exciting and deserves proper filming and documentation, so Coffees of Hawaii has retained Moloka‘i born and raised film director and editor Matt Yamashita of Quazifilms to cover this story. Documentation has already begun with the planning and cutting phases and each phase will be filmed until the canoe launches in the water for its inaugural event sometime in 2008.

We are not just 100% committed to offering the finest Hawaiian premium coffees: 100% Molokai coffee, 100% Kona coffee and 100% Maui coffee. We also are 100% committed to supporting the revitalization of both culture and ecology in our home, the Hawaiian islands. That's why we donate 1% of revenues to this cause. More than that, we actively support the people of our home-base island, Molokai, which many consider to be the most traditionally Hawaiian of all the islands. We must be pono–that is, doing the right thing. The native culture teaches this by example: It takes strength and courage, smarts and passion, to malama the aina–to take care of the spirit of the land that feeds us. We want to be part of that tradition.

Malama Hawaii. There is nothing like it anywhere else on planet Earth.